Business is relationship building. We establish relationships in business which allow us to share products, goods and services with each other in a way that we find satisfying, encouraging and uplifting.
We are all familiar with the old adage that in business, people want to do business with someone who they know, like, and trust.
If those three things are in place, the environment supports moving forward. If any of the three are not present, not only will a business relationship likely not solidify, but your prospect might even pay a little more for inferior products or services from someone else who gets it.
How then, do we travel that bridge between obscurity and plenty? How do we move from being a voice in the noise to enjoying greater favor and increase?
Be authentic and open. Be friendly and inviting. Like the person you hope to do business with first. Add value before moving forward.
All of this relies on honing and developing the skills necessary to ask the right question and to be able to listen and to hear the answer within the answer.
Ultimately we must be able to approach the prospect and connect with them on the basis of who they are as a person. See yourself in them and them in you. Empathize.
In business as in life, having a healthy, open line of communication is often more important than the message being communicated. Just having the ability to look someone squarely in the eyes and connect with them on a deep inner level is often enough.
Openness and authentic expression is more than simply the articulation of these high and lofty notions. It is the willingness to put yourself out there and be vulnerable. We are in it together.
In the final equation, those of us who are most able, or willing, to reach out and make contact, we are the ones who will enjoy the greatest capacity to build strong and plentiful business relationships.
Our success is the basis upon which more success will be fostered and manifested. Our dialogue and conversations will spark deeper dialogue and conversations.
Positive manifestation of forward moving progress in business and life is the reward for each of us who seek to access that reality within ourselves and each other. Work for it and enjoy it.
James Chamberlain is a sales and business development professional who helps Tampa Bay businesses grow through dynamic strategic initiatives and campaigns and increase of new business revenue. James is responsible for building relationships with businesses throughout Florida and the US. Contact James at: 727.240.0890 jdc352@gmail.com or http://www.twitter.com/JDC352
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